You should promote the EYPP to all parents and target parents of children accessing a funded 2 year old place.
The easiest way to promote and inform parents, is to do this at the point when a parent registers at your setting and when children become eligible for a funded 3 and 4 year old place.
Ensure that all staff are confident in talking face to face with parents about the benefits of the EYPP and checking their eligibility.
Consider making displays to show parents how the funding has been spent to encourage parents to share relevant information.
There is a sample letter available if you would like to use it, you don't have to post this if you don't want to, an email is fine.
You can also look at putting this EYPP link for parents information page on your website, in electronic newsletters or on social media pages. You can include how you have spent the funding and the impact it has had on the children.